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It’s important to know with whom
you are dealing.
Businesses, after all, are a
collection of people that provide a service to other people.
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Often the more folks
that are part of a company, the less attention is
focused on the people that keep the company in business,
the clients. This is why I’ve kept my business small
enough to maintain personal relationships. I don’t want
you to be crossing your fingers hoping that you will
“get the good crew” this time.
You will see me when
I’m picking up your rugs for washing. You’ll see me when
your freshly washed rugs are returned to you. I’m the
one who will personally be making sure every inch of
your rug is safely, completely washed. I don’t just sit
behind my desk and answer the phone while my team does
all the work. After all, I’m the one with the
certifications and designations. My experience is of no
benefit to you if I’m not using it to actually wash your
rugs. |
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I don’t refer to my clients as
“customers” because “clients” enjoy a long term professional
relationship with my company. “Customers” are usually just a number
and are treated as such.
To me, there is a difference
between the two. I would rather have a long term relationship with a
client than a quick one time sale to a customer. It is demonstrably
better for both of us. If you’ve ever had your rugs cleaned by a
company, the likelihood of you returning to that same company to
perform that service for you is 15% (unless you have no other
options) Compare that with the return rate of 96% that I enjoy, and
you start to see why I have clients that move away and still ship
their rugs back here to Austin for cleaning by me. You’ll also see
why I have clients for whom I’ve been caring for their rugs for more
than 25 years and now I care for their children’s rugs.
I’ve built this company myself
from the ground up. I didn’t inherit it. I didn’t buy an existing
company with outdated equipment and a customer list. I didn’t buy a
franchise. That is why each and every client of mine is
treated to the very best experience possible. Do I miss the mark on
occasion? Sure I do. I then more than make it right. Because my
reputation is the most valuable asset I posses, I work very hard to
earn and keep your business.
I’m a seventh generation Texan, a
descendant actual Texas Rangers (not the baseball team) on my
Mother’s side. My Father was a DPS Trooper, Chief of Police, and
Judge and my Mother taught school for over 40 years as did my
Grandmother and several Aunts and cousins. Serving others with honor
is in my blood. These are qualities in which I take great pride. I
am always striving to do a better job.
You should also know that I love
what I do. That is why I do it with so much enthusiasm. To me, every
rug has a story. I encourage you to tell me the story behind your
rugs. “Art you can walk on” is the best description of rugs I’ve
heard. My clients have shared amazing and wonderful stories with me
about how they came to acquire their rugs. Even though I’ve heard
thousands of stories, no two are alike. Just as you are an
individual, one of a kind creation, to be handled with care, so it
should be with your rugs.
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